The CTV Podcast  cover image

Behind the glass, a view from the CTV sell side with Richard Brant from Vevo.

The CTV Podcast

CHAPTER

Optimizing the Streaming Supply Path

This chapter explores the critical role of supply path optimization in the streaming sector, emphasizing direct relationships between buyers and publishers for improved transparency and content quality. It also discusses how insights from viewers' habits can inform content transactions and the need for interactive yet viewer-friendly CTV ads.

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