Optimizing the Streaming Supply Path

In episode 2 of The CTV Podcast, I am joined by Richard Brant, Senior Director, Advanced TV, Strategy and Partnerships at Vevo, the world's leading music video network. 

We cover a lot of ground including: 

• The growing, but fragmented streaming inventory ecosystem.
• The evolution of agency planning and buying practices.
• Balancing CTV direct sold and programmatic partnerships.
• How streaming publishers should be thinking about SSP and DSP relationships.
• The future of CTV audience measurement.
• How streaming publishers can lean into buy side SPO practices. 
• And much more…

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