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6min chapter
Behind the glass, a view from the CTV sell side with Richard Brant from Vevo.
The CTV Podcast
Optimizing the Streaming Supply Path
This chapter explores the critical role of supply path optimization in the streaming sector, emphasizing direct relationships between buyers and publishers for improved transparency and content quality. It also discusses how insights from viewers' habits can inform content transactions and the need for interactive yet viewer-friendly CTV ads.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode