Today’s show challenges bootstrapped entrepreneurs to think about lessons they can draw from high-income private equity funded business, especially about structured forward planning and accountancy. But it also covers what lessons PE funded companies could learn from the other side of the tracks.

This week’s guest is Jason Long, a valued member of the DC community, well known for being always open to sharing the highs and lows of his long experience of founding agencies, creating Software as a Service businesses and, most recently, from accepting a job as a ‘turnaround CEO’ for a private equity group.

He talks to Dan about how the devastating effects on his agency of the 2008 financial crash caused him to diversify his portfolio, and the pros and cons of that decision. Plus why working with a multimillion PE firm has enhanced his experience both as a leader and entrepreneur:

“This is a team that had been passed from CEO to CEO, from leader to leader, who just had failed them over and over and over again .. And so when I came in, I said, ‘I’m not gonna I'm not gonna fire anybody’ .. And I brought in a lot of methods to make sure that there was transparency with the top level all the way down to the frontline workers .. so everybody felt like they were knowledgeable about where the company was going. And I felt like that made a huge difference in the trust”.