The Importance of Entities in SEO

In the past, Google decided relevance of a piece of content to rank it by keyword density. But this tactic is easily manipulated, and Google wanted to move away from that so they introduced entities. So for example, if I'm writing a blog post about you, like I'm going to talk about Jack and Jack's life, right? Would you think it's it's a thorough post if I never mentioned that you work as an SEO at candor? Right? There are things you need to mention. Like there's a specific level of information that needs to be there. We write everything about you. And that's how Google measures relevance today,.