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5min chapter
Episode 629: JONAH SACHS (2012)-Winning the STORY WARS-Key to persuasion & motivation - and as timely as ever
Free Forum with Terrence McNally
Exploring the Power of Storytelling in Shaping Brand Values
Exploring the significance of storytelling in advertising and branding, stressing the authenticity brands must embody in their narratives. The chapter discusses the 'Story Wars' and consequences for brands like BP when actions contradict their promoted values.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode