6min chapter

Forward Guidance cover image

"I'm Surprised The Market's Not Down More" | Aswath Damodaran

Forward Guidance

CHAPTER

The Risk Premium

Risk premium is the price that you're demanding for taking on risk as investors, as human beings. To get you to invest in something risky, i've got to offer you a reward. The effect of that six % premium is going to be far greater on an electric vehicle company because more of its cash flows happen way out in the future. For more risk ofverse people, the premium will be larger; for less risk overse people, it'll be smaller. It's going to vary yo across time. Why? Because there are times when we worry more. Two thousand and eight november, two thousand eight, we were terrified of what the world was going to bring us.

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