THINK AND GROW RICH - Commented Book
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The Magic of Imagination in the Marketing of Salad Dressing
In 19 82, howard scholtz went to work as the director of marketing for a small coffee importer wholesaler called star bucks. Five years after he'd joined starbucks, he was ceo of a company that had 17 locations. 15 years later, scholtz's coffee house culture was on every corner of america and there were more than seven thousand starbucks world wide. As a final example of imagination, we offerd paul newman salad dressing.
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