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The Science of Human Performance: Part 3 with Dr. Rachele Pojednic

MOPs & MOEs

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Revolutionizing University Marketing for Research Engagement

This chapter explores how universities could benefit from hiring specialized marketing agencies for their research departments to improve communication and outreach. The discussion highlights the stark contrast between the effective marketing of contemporary wellness topics and the insufficient promotion of significant health research, emphasizing the need for innovative strategies, including AI, to enhance engagement.

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