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Kevin Bethune: Innovation lessons from a nuclear engineer turned Air Jordan designer
Design Better
How to Stretch Your Brain to Get Your Foot in the Door
When he was a business planner, first job out of B school at Nike. "Why don't you stretch your brain with us? You don't have to tell anyone that you're doing work for us" The Jordan brand nurtured him through their process and respect his contributions That's super cool.
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