The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: From a $1.1M Acquisition to $1.4BN in Revenues; The Meteoric Rise of Hoka Running with Deckers CEO, Dave Powers

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

The Essence of Brand Identity and Consumer Connection

This chapter delves into the significance of brand identity and its relationship with consumer connection in today’s business environment. It also reflects on early career experiences that influenced perspectives on branding, emphasizing the importance of a strong brand ethos and quality in product development.

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