RV 75 - The Future of B2B Event Marketing | Checked In With Splash
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The Importance of Metrics in Event Management
The influenced pipeline or revenue is definitely one and I actually was just hosting a dinner in Austin. It feels like such a business. You have to get to the next one with other B2B marketing and events leaders. We need to look at maybe if you frame it against what the buyer is doing instead of what the department is doing, you'd actually get a different view. These are the resources that we're going to invest to create demand.
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