AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
How Amazon Solved a Problem
In 2003, Steve and I were managing this physical media business. So why didn't Jeff tell us keep running the physical media business and just now build out the digital business? In fact, we actually had an ebook business. It was tiny. We had a team, we had like three people working on it. He could have told us or what he'd say 99% of companies would have said: Why don't you work on really building up that digital media team and go, you know, chase what Apple's doing?" "One of the ways that Amazon solves a problem is by compartmentalizing who's working on managing and stewarding the existing business," says Bezos.