3min chapter

The CPG Guys cover image

From Sam's Club Retail Media to Scaled Entrepreneurship with Steven H. Carroll

The CPG Guys

CHAPTER

PepsiCo's Innovation Pipeline

PepsiCo highlights wide range of new products from Frito-Lay North America. Taco Johns which trademarked Taco Tuesday in 1989 has been defending it against legal attacks by Taco Bell. CPG Guys explore how brands and retailers engage consumers in an increasingly digitally driven world.

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