RV 81 - LEAKED: Private Vault Event | Metadata Paid Social Benchmark Report & Sourced vs Influenced Marketing Models
GTM Live
00:00
The Importance of Using a Sourced Model for Your Marketing
The data isn't exactly perfect That's why I use the word estimated So we had to triangulate some things to actually get the data But that was our overall analysis of the study. Key key takeaway Look at your own paid social lead gen You're probably gonna get the around the same metrics which should show you that you should turn it off or scale it down and Work on other tactics and strategies inside of your paid social advertising The second one I want to talk about completely shifting gears here is watching B2B companies a bit totally abandoned this idea of a sourced model and move purely to an influenced model for their marketing. And I'm gonna talk through why this is a really really bad idea
Transcript
Play full episode
