Styli Charalambous from Daily Maverick on how they turned their mission statement into an action plan
Splice Pink
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The Importance of Strategic Alignment in Journalism
Daily Maverick has created a new strategic plan to grow its page views. It was developed by an editor of the magazine's life section. She plotted out key themes and what Daily Maverick does well, then why it covers them. The strategy is similar to that used by JK Rowling in plotting her Harry Potter books.
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