
Why Brands That Get Personal Win Big | Ken Hughes
Behavioral Grooves Podcast
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Unlocking Creativity and Emotional Connections
This chapter explores the critical role of creativity in both personal and corporate settings, emphasizing the challenges posed by remote work and rigid business structures. It advocates for embracing neurodiversity and emotional intelligence, which are essential for fostering innovation and deeper customer relationships. The discussion highlights the importance of breaking free from conventional routines to unlock creativity, ultimately enhancing customer loyalty through emotional engagement.
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