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The Future of Media Content
The next generation of consumers is coming up on social media rather than traditional channels. We'll continue to see the social platforms be where people want to spend the most time, because it's the easiest, most cost-efficient way to create a bunch of interesting content. At the end of the day, that's how we engage with media today. We want to escape. We want something to relax with and have some laughs. I'm not a creative agency expert. I can't tell you what exactly the media will be,. but I'll tell you our friend Mark over at META is definitely betting on VR as the format.