Pixar just showed a couple of the characters from their new movie Elemental into 32-inch looking glasses in, the Steve Jobs Auditorium at Pixar headquarters as part of their press event. There's a lot of examples like that that are kind of the early examples of top tier brands recognizing the value in the technology. So, we're going to go to the deeper pocketed enterprise customers that really want to be first in the world. And then, that will help to fuel the cost reduction so that everybody will be able to use this technology not too far down the road.

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