Content, Consulting, and Franchising: A Discussion with Patrick | Lazy Leverage #49
Lazy Leverage
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Mastering B2B Content Creation
This chapter explores the vital role of content creation in B2B settings, emphasizing the importance of targeted audience engagement over mere traffic numbers. The discussion covers strategies for social media presence, the balance between catchy content and coherent messaging, and the significance of storytelling in video formats. It also highlights the challenges of maintaining quality across multiple platforms while advocating for authenticity in content creation.
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