2min chapter

Startup Canada Podcast cover image

Spotlighting and Scaling Black Businesses with Nerissa Allen

Startup Canada Podcast

CHAPTER

What Kind of Business Do You Have?

One of the programming that you do is rooted in spotlighting the members and founders, sharing who they are. I think that spotlighting entrepreneurs is important for a few reasons. It supports shopping local and consumers want to see people behind the brands. And when we shop local, we're investing in our community. When we invest in our community, we become stronger and economically resilient by community. That could mean businesses in your neighborhood. It could mean businesses across your province and it could mean businesses Canada wide.

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