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SOTS 2nd Hour: New Nvidia/AMD China Fees, Barrick Mining CEO Talks Gold, & TKO CEO Live 8/11/25

Squawk on the Street

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Maximizing Media Value in Sports Broadcasting

This chapter explores the strategies behind optimizing broadcasting rights for major sports deals, particularly focusing on simulcasting on platforms like CBS and Paramount Plus. It discusses the shift from traditional pay-per-view to more accessible streaming options while emphasizing audience engagement and the integration of features like sports betting. Additionally, the chapter highlights the financial impact of recent mergers in the industry, such as WWE and UFC, and the importance of adapting to new market dynamics.

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