AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
How to Cancel Your Audience
There's a lot of people that get significance really fast inside of the space. They think it's their job to go and start to tell you how to be inside of your brand, what you're doing is right or wrong. What starts to happen is they fall into the trap of what I just laid out for you. Once you start talking about that stuff, and it's not related to why you got significance in the first place, you're gonna start segregating your audience. People are going to leave. And again, when you talk about one thing, and then you talk about another thing, and another things, and another thing, you're just moving more and more people away.