2min chapter

Trapital cover image

How Brands Become Ideologies (with Marcus Collins)

Trapital

CHAPTER

The Importance of Branding in Music

The meaning associated with the brand, that vessel of meaning that is brand, people use it as an identity mark. This is relevant for musicians and artists as well because they have some of those ideological brands too. I want you to think that I am the type of person that listens to Drake, that listens to Tyler the creator. That's that zenith that we're talking about.

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