2min chapter

Trapital cover image

How Brands Become Ideologies (with Marcus Collins)

Trapital

CHAPTER

The Importance of Branding in Music

The meaning associated with the brand, that vessel of meaning that is brand, people use it as an identity mark. This is relevant for musicians and artists as well because they have some of those ideological brands too. I want you to think that I am the type of person that listens to Drake, that listens to Tyler the creator. That's that zenith that we're talking about.

00:00
Speaker 2
This is relevant for musicians and artists as well because I think they have some of those ideological brands too. I've been looking at the trends, especially with vinyl sales. More than half of the people that are buying vinyl don't have players. They're buying them to put them on display to showcase them. It is an extension of them. I want you to think that I am the type of person that listens to Drake, that listens to Tyler the creator. That's that zenith that we're talking about.
Speaker 1
It was so cool and I fully agree with you. A few years ago, Furt of the Loom, they do partnerships with musical acts like Metallica, Kiss, Aerosmith, C.O.'s T-shirts. People got Metallica on their shirts. That's a licensing deal between Furt of the Loom and those musical acts. And a few years back, Furt of the Loom were looking at their book of business to see which brand likeness, which artists' likeness was doing better than the others, so they can re-up those licenses. And they found that the Ramones was outperforming Kiss, Metallica, Aerosmith. They're like, what's going on? They're like, oh, it's a little small, little band. They had like two albums out in the 70s. Like what's happening here? So they asked those fans. They said, you know, you must be a really big fan of the Ramones that you bought this T-shirt. They were like, nah, I don't even know their music. But the Ramones mean punk rock and they want to be seen as punk rock. The meaning associated with the brand, that vessel of meaning that is brand, people use it as an identity mark. Not because of what it is, but because of who they are. I mean, the biggest brands that we know, the biggest artists that we know, they all transcend what they do and operate at a level of why they do it, in the words of Simon
Speaker 2
Sennick.

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