The True, False, or Maybe?

Jeff Sheldon is the owner, designer and driving force behind the brand, Ugmonk. From humble beginnings entering t-shirt design contests to raising over $400k on kickstarter for the Gather desk organizer, Ugmonk is no overnight success. Jeff has consistently been shipping meticulously crafted products for over a decade and in-turn amassed a huge loyal following. We chat about his blend of business and personal branding, minimalism, effective social media channels, how he avoids burnout, Philly Cheesesteaks and the magic number for free shipping in the US.