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Is Unsubscribing a Good Idea?
I would probably go option B right It's like how can we engage in a thoughtful way of like re-engage on brand principles. But just like try to hit them with some content See if they're clicking on anything if they don't open our click then just don't send them I Think option a is kind of like where we've gone. Like one of those like over the last couple years like valentine's day sucks for or like mother's day like here's a way to opt out which has disappeared now.