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Authenticity in the Service of Profilicity
Presenters aren't necessarily being authentic. It's that they're selling a sort of authenticity. The audience does know that it's probably not the whole truth. There's something kind of alluring still about using authenticity to attract an audience for a profile in order to promote a profile if that kind of clarifies it. Of course definitely that's definitely the case I mean authenticity in the service of profilicity that is definitely the case.