Worklife with Adam Grant cover image

The dangers of identity capitalism with Jia Tolentino

Worklife with Adam Grant

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Navigating Personal Branding in the Digital Age

This chapter explores the intricacies of personal branding in the context of social media and identity capitalism. It features reflections on the pressures of maintaining an authentic self while curating a marketable image, and examines the commodification of identity by big tech companies. Through personal anecdotes and critiques, the speakers discuss the evolution of branding from reality television to today's digital culture, highlighting the implications for self-perception and personal development.

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