Principles and Tactics Come and Go in PPC

There is a positive ROI on it. There's no doubt about that, especially if you're strategic in how you use it. It's just a lower ROI than some other opportunities that we wanted to invest in. So I think we're going to keep it on, but not quite at the level that we were prior to turning it off.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app