How Jaclyn Spots Winning Startups

Jaclyn Johnson built her company, Create & Cultivate, from nothing - and later sold it for a $22 million exit! 

But life changed completely when she was diagnosed with breast cancer in 2025. The success she worked for left her burned out, depressed, and forced to start over.

What followed was a total reset. Divorce. Moving cities alone. Hiring a dating coach. Rebuilding her identity at 40…

Today, Jaclyn has successfully bought her original business back, has launched 2 more and continues her work as a longtime angel investor, having backed and championed female founders throughout her career. She reveals how she spots winning startups, why staying bootstrapped was her biggest business mistake, and how money changed the way people treated her.

Jaclyn Discusses: 

• Your Body Keeps the Receipts: How her breast cancer diagnosis made her realise health is her real wealth and what she wishes she’d understood earlier.

• Reinventing Yourself: How she rebuilt her identity at 40 and how you can do the same when the life you’ve built no longer fits.

• Angel Investing Wins: How she approaches angel investing, what she looks for in founders, and why one small check can change everything.

Timestamps

00:00:00  Intro

00:02:57  Why Starting Over At 40 Felt Like A Gamble

00:05:35  Dating Again At 40 “I Was Too In My Masculine”

00:07:29 Lessons From A Dating Coach - From Anxious Attachment To Secure 

00:10:24  I Sold My Company… And My Life Fell Apart

00:13:44 The Strange Sadness After Selling A Business

00:14:53 Can You Build A Huge Business Without Sacrificing Your Life?

00:16:36  Growing Up With Entrepreneur Parents

00:18:47 “You Won’t Build Real Wealth From A 9-5” Jaclyn's Money Rules

00:20:37 The $12,000 Angel Investment That Paid Out Millions

00:22:39 beehiiv Ad 

00:24:01 What The Perfect Employee Actually Looks Like Today

00:27:12 I Sold My Company - Then What?

00:33:45  Why Jaclyn Refused To Be CEO Again

00:35:01 Some People Are Built For Stress - Others Aren’t

00:36:29 Jaclyn’s Biggest Regret - Not Raising Venture Capital

00:38:12 Why Women Must Talk About Money Openly

00:40:45 The Money Rules Jaclyn Lives By

00:44:48 How Men And Women Think About Money Differently

00:46:46 How To Pitch Investors Without Selling A Fantasy

00:48:05 Cozy Earth Ad

00:49:11 Should You Start Angel Investing? Here’s How To Know

00:51:29 How To Spot Winning Startups Early

00:52:45 The Smallest And Biggest Cheques She’s Ever Written

00:53:25 How To Break Into Angel Investing Without Capital

00:56:14 Getting Equity By Advising Instead Of Investing

00:57:10 Jaclyn’s Breast Cancer Diagnosis

01:02:41 How Cancer Changed Her Relationship With Money And Success

01:03:53 When Your Body Forces You To Pay Attention

01:05:28 The Advice She Says Could Save Your Life

01:08:18 How To Stop Falling Back Into Dark Periods

01:09:30 Rapid Fire: Credit Cards, Therapy & First Class Flights

01:12:21 Where To Find Jaclyn Online

Episode Sponsors:

. beehiiv - http://www.beehiiv.com/hsr?utm_campaign=hsr-2026-Partnership&utm_medium=podcast&utm_source=hsr&utm_term=2026-01-14

. Cozy Earth - http://cozyearth.com with code HSR

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Follow Jaclyn Johnson:

Instagram: https://www.instagram.com/jaclynrjohnson

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