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The 7 “First Principles” Of Marketing
Marketing Against The Grain
Moving the Free Line to Disrupt Your Competitors
The 10 X is kind of like moving the free line to such a degree that no one else can actually compete with you. If you have low conversion rates in your marketing, it's because what you are offering is not valuable enough. I think about this even more broadly than that, where like everything in your marketing has to be 10 times more valuable.
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