Understanding Sample Size and Research Report Preparation in Consumer Anthropology

I've been talking a lot about using customer testimonials to glean customer insight. But what exactly is customer insight? So I felt it appropriate to invite an expert, my friend and colleague, Gina Fong, on the podcast to explain. Gina, an esteemed assistant clinical professor at The Kellogg School of Management, takes us on an eye-opening exploration of her role as a consumer anthropologist. Learn how Gina's unique approach uncovers hidden motivations, fears, and desires that go far beyond mere data points. 🎧Tune in to gain practical strategies for coaching introspection, connecting on a profound level, and truly understanding the audience you aim to serve. Elevate your marketing game with this thought-provoking episode of Storytelligent. ONE WEEK LEFT to save 30% off the course, Brand Storytelling Fundamentals: Crafting an Authentic Customer Testimonial. Enroll here: https://brycemcnabb.com/course

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