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Customer Insight with Gina Fong | Unveiling the Art of Consumer Anthropology
Storytelligent | Brand Storytelling with Bryce McNabb
Understanding Sample Size and Research Report Preparation in Consumer Anthropology
This chapter discusses the significance of sample size in consumer anthropology research, explaining how it varies based on the ethnographer's expertise, client concerns, and recruiting quality. It also explores the value of client presence during interviews and the use of terms like personas and profiles in the industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode