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293 - What B2B Marketers Can Learn From DTC | Gaetano DiNardi

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The Importance of Attribution in B to B Marketing

"Your marketings actually got to sell stuff. Like your market needs to get someone from the beginning to the check out, to a happy customer." "There's things that matter differently in at this stage of the game," he says. 'We're looking at different kinds of attribution models'

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