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1975: How Organifi Scaled to Be a $100 Million Company With Mae Steigler
Mind Pump: Raw Fitness Truth
Do They Believe in What We Believe in First and Mission Alignment?
It's basically brand fit. Do they believe in what we believe in first and foremost? So is there alignment? And then after that, are they speaking to a group of people that we really believe we have something for? I think we've seen a lot of transition in the core audience that we had great affinity for. Our customer base though was, you know, 50 to 70 year old women who really aspired to learn how to treat their bodies right and be healthy like Drew is demonstrating.
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