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3min chapter
Why authenticity is the key to winning in online business right now (w: Jeff Lerner)
The Graham Cochrane Show
The Power of Authenticity in a Changing Society
This chapter explores the significance of being authentic in contemporary society, highlighting a shift from historical norms that suppressed individuality. It also addresses the paradox of having the freedom to express oneself while still facing pressures to conform to collective identities.
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