The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

508. Unlocking Consumer Insights: The Power of Implicit Testing with Dr. Keith Ewart

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Impact of Brand Perception on Consumer Behavior

This chapter explores how brand logos can shape consumer creativity and behavior, underscoring the role of multi-sensory marketing in enhancing brand recognition. The speakers also discuss the advantages of implicit testing for aligning products with consumer expectations during development.

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