The Importance of Strategic Innovation

Kostas: Most fun I've had on the tube ride so far this year actually. Very nice to be here. But anyway, tell us a little bit about yourself, Kostas. Well, let's see? I am 40 years old. I'm married two children. Same here. We twins. Yeah, almost twins. He started in this field, you could say probably in 1996, the day he graduated as an industrial design engineer. The tail end of innovation through the middle end on to the front end is really all about understanding what consumer opportunities live out there.