Decide, set a date, then build

In this episode, I’m sitting down with Chris from my Mastermind program to talk about the real reason most webinars flop and what to do instead if you want consistent sign-ups, higher trust, and more sales without living in your DMs. Webinars aren’t just “a training”… they’re one of the fastest ways to position yourself as the obvious choice and create momentum on demand. And the crazy part? You don’t need a massive audience, a perfect script, or some complicated funnel to make it work.

If you’re tired of feeling capped by 1:1 selling and you want a simpler way to scale, this episode will flip how you think about webinars. We break down the mindset shift that turns a webinar into a repeatable engine—one that gets easier, cleaner, and more profitable every time you run it. Watch this if you want a strategy that builds authority fast, creates demand before you pitch, and turns attention into action.

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CHAPTERS:

00:00 — Why webinars are still the fastest path to scale

01:48 — The real shift: stop selling your service, sell the next step

03:32 — Why most webinars fail (and what people get backwards)

05:10 — How to pick a webinar topic that actually converts

07:18 — Naming your webinar: clarity beats creativity

09:06 — The simple structure that keeps people engaged

11:22 — What actually drives results from a webinar (the real levers)

13:40 — How to build authority before you teach anything

16:05 — Creating demand without hype or pressure

18:27 — Turning a webinar into sales without feeling “salesy”

20:44 — Show-up rates: the biggest lever people ignore

23:02 — Traffic: how to get people in the room (even with a small audience)

25:36 — The follow-up piece that makes webinars print results

28:10 — Step 1: Driving traffic to the webinar

31:05 — Step 2: Doing a great presentation

33:45 — Step 3: Converting viewers into clients