4min chapter

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SWM 2023: Creating Unforgettable Events, Decoding Your Fanbase, and Unleashing the WOW Factor with Sean “Brandman” Taylor

Modern Musician

CHAPTER

How to Get Good at Events

LZ Granderson: I'm curious to hear your perspective on for the other artists who are here right now. What are some of the insights from the lessons that you learned? LZ: How I got so good at events because it came from massive failure. And then what I love about you and about that story is just how this focus on walking the walk and leading by example allows you to develop the expertise to be able to pass it forward, he says.

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