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742: How to Break Bad Habits and Make Good Habits Stick with Wendy Wood
How to Be Awesome at Your Job
Do You Have a Habit Memory?
Habit memories stick. Some researchers think that once you have a habit, it never goes away. The best thing you can do is to put some breaks on it. And we call that adding ction to the behavior. There's great research evidence showing that it does work. In fact, probably the best evidence comes from anti smoke campaigns. They added taxes on to the cigarette purchases so that it's a little bit more difficult to afford to be a smoker. Then they started removing cues. So that now, with after removing cues and adding friction to smoking, only 15% of americans actually smoke. But it was done through friction. It has the components of habit formation built into it
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