Do You Have a Habit Memory?

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Habit memories stick. Some researchers think that once you have a habit, it never goes away. The best thing you can do is to put some breaks on it. And we call that adding ction to the behavior. There's great research evidence showing that it does work. In fact, probably the best evidence comes from anti smoke campaigns. They added taxes on to the cigarette purchases so that it's a little bit more difficult to afford to be a smoker. Then they started removing cues. So that now, with after removing cues and adding friction to smoking, only 15% of americans actually smoke. But it was done through friction. It has the components of habit formation built into it

Wendy Wood reveals recent science behind habit formation and how you can use it to reshape your own behavior.

— YOU’LL LEARN —

1) The trick to building habits

2) Why context is so crucial for habits

3) The one question to control your bad habit

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— ABOUT WENDY —

Wendy Wood is a behavioral scientist who is Provost Professor of Psychology and Business at the University of Southern California. She is the author of the book, Good Habits, Bad Habits. For the past 30 years, she has been researching the nature of habits and why they are so difficult to change.

• Book: Good Habits, Bad Habits: The Science of Making Positive Changes That Stick

• Instagram: @profwendywood

• Twitter: @ProfWendyWood

— RESOURCES MENTIONED IN THE SHOW —

• Book: The Principles of Psychology by William James

• Book: Tiny Habits: The Small Changes That Change Everything by BJ Fogg

• Past episode: 317: How to Form Habits the Smart Way with BJ Fogg, PhD

• Past episode: 665: How to Make Lasting Change – According to Science – with Katy Milkman

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