4min chapter

The Jordan B. Peterson Podcast cover image

220. Theory of Enchantment | Chloé Valdary

The Jordan B. Peterson Podcast

CHAPTER

The Theory of Enchantment

I was trying to figure out a framework that could teach people how to love each other in the agopic sense of the word. And so I ventured into pop culture because pop culture shows us what people are already in love with. So I'm studying Disney and Beyonce and Apple and Nike and all of these brands. The common pattern I'm seeing is that all these brands are creating content where their audience sees themselves there. They're imperfect selves, which is why they gravitate toward it.

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