The Impact of AI on Search Engine Optimization

Aaron: My biggest fear was that AI generated content largely through WordPress sites would flood Google. Now my fear is the opposite, that Google won't be sending traffic anywhere because they're going to be... I see it won't exist anymore. There's theories there that in order to stay relevant within a world where chat GPT answers or AI answers are at the top of search results, that large publishers might end up partnering with Google on their results. He says SEO has become a very unfair game and he thinks focus will be less on SEO and more about actually providing answers and people's questions. "There may always be that place for real human content," Aaron adds.