I love that I want to go like break it down and say I am a new restaurant or a new brand coming to you. What is the first one, two, three, four, five steps that you would approach that off? So we in just before lockdown so Jan 2020 we were launching a new wine bar. Everyone's like it's just a wine bar. How are you going to get noise? We created the world's first Prosecco ATM which made Good Morning Britain. The best exists in all the boring stuff that we do every day and how you bring that to life.

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