2min chapter

Panic World cover image

The rise and (maybe) fall of Mr. Beast (with Ben Brock Johnson & Amory Sivertson)

Panic World

CHAPTER

The Art of Viral Content Creation and Sponsorships

This chapter explores a unique 23-hour and 48-minute video, originally planned for 40 hours, and its implications for viral content strategies on YouTube. It also discusses the evolution of sponsorships in content creation and how ad revenue can enhance future projects, exemplified by impactful narratives like charitable acts.

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