How to get a customer to choose you (and bagels)”
Idea to Startup
00:00
How Do People Make Decisions?
Brian: Choices create anxiety and their demotivating. We focus on the relative advantage of one thing over another, estimate value accordingly. Relationships with people or brands are based on choosing that person or brand over a bunch of other options,. repeatedly. Make the customer choose in a way that it's simple for the product to relaive value.
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