"I feed myself during the day in the most ideal possible way. You need to leverage design thinkers together with your scientists, engineers, business leaders," he says. "The strategy should inform your acquisition strategy, your new venture strategy and partnerships you do with companies today"
Great design can reward a company’s shareholders, but “good enough” doesn’t do much. Mauro Porcini is the Chief Design Officer of PepsiCo and the author of “The Human Side of Innovation: The Power of People in Love with People.” Ricky Mulvey caught up with Porcini to discuss:
- Why investors should watch companies with great design thinkers
- The strategy behind limited-edition releases
- How wearables could change what we eat and drink
Companies mentioned: PEP, MMM, AAPL
Host: Ricky Mulvey
Guest: Mauro Porcini
Engineer: Tim Sparks
Learn more about your ad choices. Visit megaphone.fm/adchoices