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127 Pierre Rousseau, how can large banks finance the regeneration transition

Investing in Regenerative Agriculture and Food

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Creating Value Through Impact

The problem is that familiar externalities is the key point. The acconting model is always the last one that we change. So to day it if iave to do things, is to put the accounting as the first changing model. Then you will see immediately that some business was sen as highly profitable are finally not profitable at all. And you have already some comparison to day when people start measuring also and valuing the impact of each people.

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