Navigating the New Media Landscape

This chapter delves into Yahoo's strategic integration of AI technology and its acquisition of the Artifact app to enhance user engagement through curated news content. It examines the challenges faced by news executives in a competitive digital environment, where audiences increasingly favor niche voices over larger organizations. The discussion highlights the evolving dynamics of content curation, audience expectations, and the fragmentation of information sources, advocating for a streamlined news experience in the face of emerging trends.