How to Optimize Your Ad Spend to Maximize Revenue

Richard: People in the ecom space tend to be allergic to the idea of if it ain't broke don't fix it this idea that like you could always be doing more. Richard: What happens when in that mindset is that you forget about the thing that was working and then the thing that wasn't broke does actually break. E-commerce growth on a more tactical level of like yeah we have to expand into Pinterest or whatever but do you really have why you don't, he says.

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