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ESPN Is a Great Brand, but I Don't See It Being Sold
Bob Iger has always seemed to want to exploit their IP and brands the best way they can via the most modern and up-to-date technologies. ESPN plus is a fine service, but doesn't have any A tier sports content because that is all tied up in the linear cable bundle. When the NBA deal comes up, ESPN is probably going to get games again. And Bob Iger and Adam Silver are good friends.