S3 E2: REVEALED: The Infomercial King / The Amazon Flip Side Hustle
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Postpilot - Is This Really a Brand?
Postpilot is a nationally selling brand. They ran three campaigns here, at least three that I have numbers on. With their AOV, they basically generated about 850 K in sales off of a clavio segment of email subscribers who had never ordered before. So these numbers, I think, come with a grain of salt, but, you know, 10K and spend, they spend 21,000 postcards with an 8.6% conversion rate. And then from those 21,000 people, basically 9% ordered and those 9% generated 850,000 in revenue.
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