3min chapter

Behavioral Grooves Podcast cover image

Building Better Conversations | David Robson

Behavioral Grooves Podcast

CHAPTER

The Power of Asking: Understanding the Benjamin Franklin Effect

This chapter explores the Benjamin Franklin effect, illustrating how requesting a favor from someone can foster positive relationships, even with adversaries. It highlights Franklin's strategic use of this principle and presents scientific studies that underscore the benefits of seeking assistance while navigating the potential pitfalls of imposing on others.

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